Olympic Legacy

THE CHALLENGE

EDF Energy wanted to create more synergy between its sustainability activity within communities and its sponsorship of the London 2012 Olympic and Paralympic Games.  They approached Envision to develop and deliver a three-year programme to work with nine colleges, nominated by them across London 2012 host boroughs, to enable young people to create a legacy for their communities.  They were also keen to harness the opportunity to engage employees in a mentoring programme.

Paralympian Natasha Baker attends the Launch of Legacy ChampionsTHE RESPONSE

We adapted our proven schools programme to meet the specific needs of EDF Energy and the communities in which the colleges are based.  Through skilful design and facilitation we were able to ensure that young people focused on very local issues, whilst ensuring that we were still able to empower them to develop their own ideas.

EDF Energy mentors were trained to deliver workshops to enable students to develop skills which would both help them to deliver their projects and also enhance their employability.

We harnessed EDF’s sponsorship of the London 2012 Games to inspire young people involved with the programme; for example Paralympian gold medallists Dervish Konalrup and Natasha Baker MBE have both given highly motivational talks to the young people to help them focus on their goals as part of this programme.

THE RESULT

Nine teams of students from East London designed and delivered community projects ranging from creating murals, through regenerating parks, to setting up a ‘New Arrivals Guide to Newham’ for people joining the area.

The projects gained positive local media coverage including a feature with a photograph of students wearing EDF Energy branded t-shirts in the Evening Standard. The programme was awarded a Silver Award at the Podium Awards, which recognises educational initiatives leveraging the legacy of London 2012.

Based on the value of our training to their employee volunteers, EDF Energy has commissioned us to provide coaching and facilitation training for employee volunteers participating in additional community investment programmes.

Envision has enabled us to maximise our business assets for the benefit of young people in our communities.

Darren Towers, Head of Sustainability and Environmental Leadership, EDF Energy

In Numbers

99% of EDF Energy volunteers said their involvement in Legacy Champions had enhanced their perception of their employer.

Client Benefit

Strategic use of Education Business Partnerships.