Community-Apprentices raise £10,000 in just 10 weeks

With Team Reality at Heartlands Academy winning the overall Birmingham Community-Apprentice Challenge!

Since kicking off in February this year, young people from 10 Birmingham schools have been competing to raise funds and awareness for five local Birmingham charities. 

The challenge, based on BBC’s 'The Apprentice', was set by Sir Albert Bore, Leader of Birmingham City Council. It culminated in each team pitching why they should win in Sir Albert Bore’s ‘boardroom’ at the Council House. See more in our short feature film here. 

On Wednesday, over 200 young Community-Apprentices descended on Edgbaston Cricket Stadium to find out who he had picked as his winners. View photos from the event here.

Following lengthy deliberation with his ‘advisors’ Verity Stokes from Katie Bard and Andy Robinson from Interserve Construction Ltd, Sir Albert Bore crowed Team Reality from Heartlands Academy the winning team.

Team Reality chose to fundraise for homeless charity Sifa Fireside, raising over £1000, and engaging more than 3,000 local people.

The other four charities benefiting from the the £10,000 raised were St Chad’s Sanctuary, Foodcycle, Freshwinds and Aquarius.

Birmingham businesses such as Interserve Construction Ltd and Salts Healthcare supported the process by delivering specialist mentoring sessions to the teams.