Behavioural Economics

Seven key principles for policy makers   -  By Patrick Taylor   -  6 January 2013

I love nef for their ability to produce really accessible and trend-bucking papers on economics and how it affects our daily lives. I’m using this paper at the moment to challenge and develop my ideas on individual motivation and social action.

 seven key principles for policy makers, by the New Economics Foundation

www.neweconomics.org/publications/behavioural-economics