Youth Travel Ambassadors win TfL acclaim

Young people cause a sensation, by impressing Transport for London executives

The Youth Travel Ambassadors programme ended with a special celebration event at London Transport Museum where they were awarded certificates of achievement from Transport for London representatives.

Over 100 young people aged 11-19 took part in the Youth Travel Ambassador programme this year. The programme challenged the teams of students to come up with innovative ideas, projects and campaigns to make transport in London safer and more sustainable.

Over the last 6 months the teams have come up with some ingenious ideas including a smile campaign to get improve the commuter experience, a bikers breakfast club and workshops to help improve understanding between children and bus drivers.

At the early stages in their project planning the teams were invited to pitch their ideas to representatives from TfL for the chance to win funding to help widen the impact of their travel initiatives. The TfL executives gave the teams feedback and advice on their projects. 

I’ve been bowled over by the effort, enthusiasm and insight that the young people have shown today.

Chris Mather, Head of Behaviour change TfL

The YTA award ceremony was an opportunity for all the schools to come together with representatives of TfL one final time to celebrate the impact of their projects and review their experiences. Each participant was awarded a certificate of achievement for the successful completion of the programme.

After running as a pilot for 2 years the YTA programme will now be rolled out to over 100 schools across London later this year.