Community-Apprentice features on BBC
The launch of Community-Apprentice has attracted huge media attention in Bristol thanks to the support of Bristol Mayor, George Ferguson, who has stepped in to Lord Alan Sugar's shoes to help us recruit 1,000 "community-apprentices".
But as the Mayor was keen to point out to BBC reporters, no one will be getting fired in this version of the Apprentice. This project is being run by the community for the community with young people at the helm leading the social action.
Community-Apprentice will operate in schools across the city, challenging young volunteers to take on issues affecting their local community. The "apprentices" will be supported by corporate mentors from the business world who will coach them to help their projects succeed and improve their employability skills.
In his speech at the evening launch event at Harvey Nichols the Mayor described the programme as, "a win:win:win. It's a win for the young people, it's a win for the local community and it's a win for the business community."